{"id":12121,"date":"2024-06-27T11:00:18","date_gmt":"2024-06-27T10:00:18","guid":{"rendered":"https:\/\/www.ahne-international.de\/?p=12121"},"modified":"2024-06-27T11:00:18","modified_gmt":"2024-06-27T10:00:18","slug":"wegweisend","status":"publish","type":"post","link":"https:\/\/www.ahne-international.de\/?p=12121","title":{"rendered":"Wegweisend"},"content":{"rendered":"<p>Der Bundesgerichtshof hat entschieden, dass Firmen k\u00fcnftig nur noch mit dem Wort &#8222;klimaneutral&#8220; werben d\u00fcrfen, wenn sie in der Werbung erkl\u00e4ren, was das sei und wie sie darauf kommen. Falls dieses Urteil Schule macht, werden sicher bald Brosch\u00fcren voll mit Erkl\u00e4rungen an jedes Produkt geheftet werden m\u00fcssen, denn was bedeutet eigentlich &#8222;umweltschonend&#8220;, &#8222;gesund&#8220;, &#8222;nat\u00fcrlich&#8220;, &#8222;frisch&#8220;, &#8222;praktisch&#8220;, &#8222;lecker&#8220;, &#8222;preiswert&#8220; und so weiter und so fort. Hihi, setzt euch schon mal auf den Hosenboden und denkt euch was aus.<\/p>\n<p>Tipp f\u00fcr heute: Definieren, was \u00fcberhaupt &#8222;witzig&#8220; ist.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Der Bundesgerichtshof hat entschieden, dass Firmen k\u00fcnftig nur noch mit dem Wort &#8222;klimaneutral&#8220; werben d\u00fcrfen, wenn sie in der Werbung erkl\u00e4ren, was das sei und wie sie darauf kommen. Falls dieses Urteil Schule macht, werden sicher bald Brosch\u00fcren voll mit Erkl\u00e4rungen an jedes Produkt geheftet werden m\u00fcssen, denn was bedeutet eigentlich &#8222;umweltschonend&#8220;, &#8222;gesund&#8220;, &#8222;nat\u00fcrlich&#8220;, &#8222;frisch&#8220;, [&hellip;]<\/p>\n","protected":false},"author":53,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-12121","post","type-post","status-publish","format-standard","hentry","category-allgemein"],"_links":{"self":[{"href":"https:\/\/www.ahne-international.de\/index.php?rest_route=\/wp\/v2\/posts\/12121","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.ahne-international.de\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.ahne-international.de\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.ahne-international.de\/index.php?rest_route=\/wp\/v2\/users\/53"}],"replies":[{"embeddable":true,"href":"https:\/\/www.ahne-international.de\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=12121"}],"version-history":[{"count":1,"href":"https:\/\/www.ahne-international.de\/index.php?rest_route=\/wp\/v2\/posts\/12121\/revisions"}],"predecessor-version":[{"id":12122,"href":"https:\/\/www.ahne-international.de\/index.php?rest_route=\/wp\/v2\/posts\/12121\/revisions\/12122"}],"wp:attachment":[{"href":"https:\/\/www.ahne-international.de\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=12121"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.ahne-international.de\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=12121"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.ahne-international.de\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=12121"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}